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Modern 

Type-J^ 

Display 


-“-^Published by ■—■■■■■■ 

The Inland Printer Co. 

CHICAGO and NEW YORK 










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MODERN TYPE DISPLAY 


A BROCHURE containing examples of ARTISTIC T7PE 
DISPLAT , the same being the work of printers and print shops 
whose work is of merit and is duly credited and recognized herein. 



PUBLISHED AND COPYRIGHTED, WITH RESERVATIONS AS TO PRIVILEGES, BY 

THE INLAND PRINTER COMPANY 

AND PRINTED AT THE PRINT SHOP OF THE HENRY O. SHEPARD COMPANY 
AT CHICAGO, ILLINOIS, U. S. A., IN THE YEAR M C M. ::::::: : 



THE BROCHURE ALSO 
CONTAINS A BRIEF 
TREATISE ON TYPE 
DISPLAY BY THE 
AUTHOR and COMPILER 

ED S. RALPH 








































THt. LlbRARY OF 
CONGRESS, 

Two Copies Received 

FEB 18 1903 

Copyright Entry 

yVi Hi I O-l* j oO 
CLASS CC- Jflte. No. 

8 - 2.3 
. copy b. 




Copyright, 1900, by The Inland Printer Co., Chicago. 



£££££££ 


Introductory 


£££££££ 


I N order to meet the demand for representative specimens of practical, up-to-date job composition, 
the within examples of type display have been compiled. To the printers whose specimens 
appear in this brochure, the author acknowledges his indebtedness, and expresses his thanks for 
their generous co-operation. 

The specimens are representative of the -best classes of practical printing of the present 
style. They are not “dress parade” specimens. Neither were they prepared with a view of 
being shown in this brochure. Styles in printing change, as in everything else. These changes 
have been so radical as to create a demand for a brochure showing practical examples of the 
present style. Just how long the present style will be in vogue no one can tell. But it is 
reasonably sure to be the correct thing for some time to come. 

There are a few general rules and principles governing type display that must always be 
adhered to, no matter what the “style” may be. The author has endeavored to set these forth in 
a clear, brief and simple manner. Compositors are urged to study, to plan, to originate and to be 
able to give a good, common-sense reason for every display line they set in type. The examples 
shown in this brochure offer most excellent opportunities for study. They should prove helpful 
to those who desire to help themselves, and to aid in raising the standard of their chosen art. 















* 

































































































































































































































































































































































$ $ S* $ $ 


Copy Analysis 




T HOROUGH knowledge of the copy is half the battle in any job of composition. A great many printers 
are in such a hurry to get at the type-work that they overlook this most important part of the 
work. This art has been very aptly termed “mixing brains with type.” It is an erroneous idea 
that it requires too much time to analyze the copy from which a job is to be set. In reality, time is saved 
by an intelligent understanding of the copy. All customers are not competent to rightly underscore the 
wording of their copy in such a manner that the best results will be obtained by implicitly following the 
underscoring. Intelligent customers will not object to slight deviations from their written copy. If possi¬ 
ble, we would advise our readers to get a general knowledge of the business of their patrons. It will be 
time well spent, and it only requires a little observation and thought to accomplish the result. The author 
of this booklet has made this a practice for years and knows from experience that it pays. An intelligent 
handling of a customer’s work means his continued patronage; it means a better price for your work; it 
means more business; it means your customers will be speaking advertisemehts for your business, because 
they will not hesitate to recommend their friends and business acquaintances to patronize “ their printer.” 

After thoroughly understanding the copy, then plan your display. Do not be afraid to make rough 
sketches. Block out your work. Plan it well. Make provision for plenty of white space. See that the 
type employed in conjunction is harmonious and that too many type faces do not enter into your com¬ 
positions. Keep in mind the purpose for which the job is intended. Arrange the display in such a manner 
that even a casual glance will leave an impression on the mind calculated to accomplish the results for 
which the job was intended. Results are what advertisers want. If your printing does not accomplish 
this, then you can not hope to retain the patronage of your customer. 


5 








££££££ 


Office Stationery 




In this class may properly be enumerated all requisite stationery supplies. The same general rules 
that apply in one case are applicable to nearly everything that comes under this heading. 

ENVELOPE CORNERS. 

In envelope comers, the firm name and address should always be accorded the most prominence. 
The address line is of almost equal importance with the firm name. It makes no difference how much 
matter there is to go on the envelope, the firm name and address should always be prominently displayed. 
It is doubtful whether the envelope is a good advertising medium, although a great many firms believe 
that it is, judging by the vast amount of reading matter placed upon their envelopes. We say “doubtful” 
advisedly, because the recipients of letters are, as a rule, the only persons interested in the line of goods 
advertised. In the hurry of mail opening, business men are usually too busy to pay any attention to 
advertisements printed on an envelope. Nowadays—especially in large concerns—some clerk is usually 
assigned this work, and the persons intended to be reached by this class of advertising seldom, if ever, 
see it. But when a profusion of matter is to go on an envelope, never lose sight of the firm name and address. 
Make everything else less prominent. This is not to be construed into meaning that such matter should 
be placed in an unattractive and inharmonious manner. Handle matters of this kind intelligently and 
in such a manner that a harmonious and tasteful job will be the result. 

STATIONERY HEADINGS. 

This branch of job composition offers excellent opportunities for the display of tact, art, skill and 
good judgment on the part of the compositor. Neatness, simplicity and dignified display are always com¬ 
mendable. The firm name is the most important thing, with the business engaged in a close second. Every¬ 
thing else, with the exception of the date line, is of minor importance. These three items should never be 
sacrificed in order to employ meaningless and useless ornamentation. Group everything else around the 


6 
















firm name and business in such a manner that a well-balanced and harmonious heading will be the result. 
Pay particular attention to good spacing, judicious whiting out and a good balance. See that the type 
employed in conjunction is harmonious and avoid a profusion of type faces, as they invariably produce an 
inharmonious heading. Do not employ such large type that it will eat up all the available white space. 
White space is of too much value to be taken up in this manner or by the employment of meaningless orna¬ 
ments. Styles in printing change, as in other things. But these simple rules should always be kept in mind 
and followed. 

Stationery headings may be very properly divided into classes. There is the professional heading 
for doctors, lawyers and other professional men; the commercial heading for merchants, manufacturers 
and others; headings for both public and private institutions, schools, societies, etc. Each class should 
be accorded different treatment. Commercial headings, allow more latitude as to treatment than any 
other class, and the compositor can, with perfect propriety, take liberties, which, in the professional heading, 
would be entirely out of place. Professional headings should be the embodiment of dignified simplicity. 
They should be devoid of ornamentation, be absolutely plain, and classic as well. More latitude is allow¬ 
able in headings for public and private institutions, societies, schools, etc., but care and good judgment 
should be employed in their construction, in order to avoid elaboration and injudicious ornamentation. 

BLANK FORMS. 

Conventionality in style should be adhered to in the general-purpose blank form. These forms, 
while they do not afford the opportunity for display that is offered by other classes of job composition, 
very often puzzle the compositor. Great care should be exercised in blank-work, especially where there 
might be a controversy in law as to the proper legal construction which might be placed on them, to arrange 
the wording in such a manner that no other than the intended construction can be placed upon them. 
Plainness and neatness should be the rule in this class of work. On blank-work for firms, corporations, 
etc., there is an opportunity for neat, quiet and artistic display. Sometimes the panel scheme can be 
taken advantage of by placing something therein relating to the business of the firm. This gives these 
forms an individuality that is quite desirable, providing the blanks are to be used as a part of the regular 
office stationery. Color schemes and tint-blocks may be employed with perfect propriety and to good 
advantage. 


7 




'Business Cards 


t? $ $ $ & $ 


T HE firm name, in business-card composition, is the most important item. It should be prominently 
and forcefully displayed, but over-large type should never be employed. The business engaged 
in is next in importance, but it should not be accorded as much force as the firm name. Next 
to this comes the address line, but it should not have nearly so much prominence. 

Many times some special line of goods is to have forceful display. But this should not be construed 
into meaning large type. Such items can be made to appear forceful by a judicious placement and a proper 
amount of white space. It is generally a good plan to isolate these items from the main display, with 
plenty of white space adjacent thereto. In this manner they will appeal to the eye of the persons intended 
to be interested. Never hide them by obscure placement. 

Good balance and judicious whiting out should always be kept in mind. A card may be ever so well 
displayed, and yet be practically ruined by careless whiting out and a poor balance. 

Dignified simplicity is very desirable in business cards. No honest criticism can be made on work 
that possesses this merit. 

Where there is a profusion of matter to contend with, small light-face type should be employed 
for the unimportant wording. In conjunction with this, employ a reasonably heavy-face type for the 
main display. The light-face type will appeal to the eye as white space and nearly always prove of almost 
equal value. 







ft ft ft ft ft ConJer and Title Vages ft ft ft ft ft 


N O branch of composition offers more or better opportunities for art than cover and title pages. The 
work is fascinating and the style can be ever varied to suit the taste of the customer or compositor. 
The opportunities for study are unlimited. Cover composition, especially, affords an unbounded 
field for art. Not only is this true of the type-work, but of the presswork as well. The author of this 
brochure recalls no time in his experience when such latitude was allowable, neither does he recollect a time 
when papermakers placed such gems of their art at his disposal for this purpose. Almost every day new 
and attractive cover-papers are offered the trade. The typefounders are constantly contributing new, 
stylish and sensible types, ornaments, etc., by the use of which artistically inclined printers can rival the 
work of the pen-and-ink artist. To such an extent has this branch of composition grown that it is almost 
a separate and distinct branch of type-work. 

To thoroughly harmonize type, ink and cover-stock requires a great deal of thought and consider¬ 
able experience. Yet these are things that should be thoroughly understood by every up-to-date com¬ 
positor. He should make a study of inks, and especially of color harmony. The best specimens of cover 
composition to-day are the essence of simplicity in composition and the embodiment of harmony as regards 
type, stock and ink. The prevailing style, numerous examples of which appear in this brochure, is con¬ 
stantly gaining favor among the best classes of advertisers, and bids fair to remain in vogue for a long time 
to come. 

The character of a book should always be the compositor’s guide as to the treatment accorded 
the cover and title page. The subject of a book always determines the important display. Never make 
too many display lines, and be careful of the ornamentation. See that it harmonizes with the type em¬ 
ployed as well as the stock, and if possible have the ornamentation indicative to the theme. Never have 
it antagonistic. Pay strict attention to good spacing, proper balance and judicious whiting out. Above 
all things, give more than a careless, passing thought to your work. Study is the thing that most printers 
need. Learn to analyze, as spoken of in the chapter on “Copy Analysis.” 


9 








U NDER this heading may very properly be enumerated invitations, announcements, menus, etc. 
This class of work is usually very conventional as to style and treatment. While some specimens 
of this work are very elaborate as to stock and embellishment, yet the composition is invariably 
classic. The opportunities for display work on this class of printing are quite limited. The type that 
should be employed is, in a great measure, governed by the stock on which the job is to be printed. If 
plated paper is to be used, the safe rule is to employ light-face type in conjunction, using larger sizes of 
one series for the important sentences or lines. Where the stock is the rough-finished antique, the type 
may properly be a heavy face like Blanchard. Colors may be employed sparingly to good advantage. 

In menu composition, the wine list, cigars, etc., should invariably be printed in contrast to the 
remainder of the menu. If the job is a one-color scheme, set these items in an italic or some contrasting, 
but harmonious, type. Should it.be a two-color scheme, then the color of ink can make the contrast. 
But it is not in bad taste to employ both type and ink for the purpose. 

There is no class of printing that requires a more delicate, polite handling than Society work. Good 
balance and judicious whiting out are of the utmost importance. Never employ to exceed two faces of type 
in work of this character, and be certain to have them harmonious. 

The specimens of work of this class appearing on the following pages are excellent examples of 
correct treatment and afford opportunities for study and analysis. 







Examples of Letter=Heads 


»& ffe cfe (& (& 

^ * 1 * *J5 rjy £5* * 2 % 


11 








T^eish & Silber Tailoring Co 

94 jillen Street : : Peyton^BosWell "Building : : twelfth Landing 



- 1 ■ ■ - ■ ■■ - - 1 ■ ■ ■ ■■■■■■' 1 .. — --- 

y. G. P^eish, President and Treasurer Jff JS M Telephone 1234 Tenement JS JS JS M JS JS JS 0 . H. Silber, Secretary 



JVeW Yorii City 




Letter-head Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. Heavy rule border printed in bright red, balance in black. 


Uhe 

CALIFORNIA 

SWINTON 

El Paso County 



San Francisco 
Selling Depot 
and Warehouse 

45 Main Street 

Eastern Depot 

123 Broadway 
NEW YORK 

Long Distance 
Telephone 987 

OLIVE FARM 

FRANK V. PE.TTIGROVE 


Letter-Head Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. Underscoring rules in bright red, balance in black. 





































Che Broadway Cheater Stock Co* 



Summer Season...GlltClVS BardOIIS-.-Denver, Colorado 



Letter-head Specimen by Henry A. Anger, Denver, Col. 


LEADING THADE JOVRJVAL OF THE WOULD IJW THE fH/AHAC ALLIED ID \Z~TT Tf. 1 E-T 


P UBLISHED Monthly 
$2.00 per year. 4 4 4 
Sample copy, 20 cents. 
Foreign Postage 
$1.20 per year extra. 

Advertising rates sent on 
application. 4*44444 



H. O. Shepard ^ 0 TPrejidem 

A. H. McQuilhin 0 0 0 Editor 
C* F. Whit marsh 0 Secretary 
A* IV* Rathbun 0 0 Treasurer 

J. G. Simpson 0 0 A.dxJ. Mgr, 
R. B. Simpson 0 Eastern 


new york office 212-214 Monroe Street 

701 Morton Building, 116 Nassau Street 


CHICAGO 


Letter-head Specimen by W. li. Shaffer, Chicago, Ill. Top line and words “ The Inland Printer ” in red, balance in black. 


13 




































PREST J. J. SULLIVAN, CASHIER CENTRAL NATIONAL BANK, CLEVELAND. VlCE-PRES? J. C. BEBKB, CASHIER WINTERS’ NATIONAL HANK, DAYTON 

CHAIRMAN EXECUTIVE COUNCIL, F.. H. SHARP, CASHIER STATE SAVINGS BANK AND TRUST C?, COLUMBUS. 



TREA* H. C. HEHBIfi, CASHIER COMMERCIAL BANKING C“, COSHOCTON. 


Sect, S. B. hankin, Cashier Bank of south Charleston, South charleston. 


South Charleston , Ohio , 


Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. Printed on blue bond paper. Rules in light blue tint, 

balance in concentrated blue. 



illTcix FritljcutF & (£xr. 

'pisttltas 

WHOLESALE LIQUORS 


212 East Second Street, 


CINCINNATI, OHIO. 


Letter-head Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. Trade-mark in red, balance in dark blue. 

Wording and trade-mark embossed. 


14 







C, H. KIMBALL, Pbesident. 


J. D. CHAPPELL, Secretary and Treasurer. 


The Kimball and Chappell Co 

Chicago 


Makers of 
Brass Beds and 
Enameled Iron Beds 


Phone 
Canal 4S7 

2834 

LOOMIS 

STREET 


Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. Words “ Brass Beds ” and “ Iron Beds ” in red, balance in black. 


COB. CAPITAL AVC. AND 1 STM ST. 
OPPOSITE MAIN ENTRANCE O. P. OEPOT 
TELEPHONE 34 


Cl>e 


Depot Exchange Cate 


Restaurant and Eunct) Counter 

L. KABIS. PROPRIETOR 


DELICACIES 

OF ALL KINDS 


CHEYENNE, WYO., 


190._ 


Note-head Specimen by Henry A. Anger, Denver, Col. 


15 








D* Louis E. Niles, president. 


Capital Stock 
$ 200,000. 

nonassessable. 


Theo. Troupe, vice president, 


Ghas Stout, treasurer. 


E. W. Thompson, gen.mgb. op mines. 


Rodney W. Moffett, secretary. 


the 

Champion City mining (o 

ORGANIZED UNDER THE LAWS OF COLORADO. 

Principal Office, 63 Jfreade, Springfield, Ohio. 


Directors. 

D* LOUIS E. NILES. 
THEO. TROUPE, 

Chas. Stout, 

E. W. THOMPSON, 
RODNEY W. MOFFETT, 
WM. S. THOMPSON, 
CHAS. H. PIERCE, 
AMAZIAH WINGER, 
JUDGE J. C. MILLER, 
B. F. JOHNSON. 

JAS. E. ADAMS, 

H. W. BURLEIGH. 


MINES AND BRANCH OFFICE AT SUNSET, COLORADO. 


Sunset, Colorado, 


Letter-head Specimen by Ed S. 


Ralph, Winters Press, Springfield, Ohio. 


Established 1804. 

THE 


“THE BRICKS THAT NEVER DISAPPOINT.” Capital Stock $100,000. 

SCIOTO FIRE BRICK COME ANY. 



MANUFACTURERS OK ALL SIZES AND SHAPES OK 

FIRE ANI) PAVING BRICK 

FROM THE VERY CHOICEST OK SCIOTO CLAY. 


JOHN PEEBLES, president. 
C. W. TURNER, supt. 
SAMUEL REED, secretary. 


ALL QUOTATIONS OR AGREEMENTS FOR DELIVERY ARE 
CONTINGENT UPON STRIKES, FIRES OR ACCIDENTS 
BEYOND OUR CONTROL. 


Sciotoville, Ohio, 


Letter-head Specimen by The Keystone Press, Portsmouth, Ohio. 


16 












OFFICE OF. 



Dictated by 


The Stein-Voider Drug Co. 


Wholesale Druggists * 

(SXtSXsiZSXS&li^ 


DRUGGISTS* SUNDRIES 
■ SPONGES AND CHAMOIS. 
..VINES AND LIQUORS.. 
J CIGARS jt 


217, 219, and 221 East Sixth St. 

Cincinnati, Ohio, 


Letter-head Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


PATENTS. 
TRADEMARKS. 
PATENT LITIGATION 


BRANCH OFFICE: 

WASH INGTON, D. C. 


R. J. McCARTY, 

COUNSELOR AT LAW, 

ROOMS 45 AND 46 CALLAHAN BANK BUILDING. 
TELEPHONE. II56 


Dayton, Ohio, 


190 


Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. The firm name in this example is smaller than it should be, 

but it was so ordered by the customer. 


17 













SCIPIO K. RAKER, PRKS'T. 
D» ELIAB MYERS. V. PRES'T 
EDGAR N. LUPFER, SEC'Y. 
J. ELWOOD MYERS, TRE AS. 



ELIAB MYERS, M. D. 

LECTURER AND 
DEMONSTRATOR 


Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 


SPRINGFIELD LEATHER FURNITURE CO. 


LEATHER COUCHES, CHAIRS 
AND DAVENPORTS 


Springfield, Ohio, 

Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 


1$ 
















The 0. S. Kelly Mfg . Co. 

BOARD OF DIRECTORS 

O. S. KELLY, Pres. 

A. E. SWISHER, V. Pres. 


PORTABLE AND TRACTION ENGINES 

J. B. CARTMELL, Sec-y. 


THRESHING MACHINERY 

w. M. W1&J*« V AREAS. AND GEN. MGR, 

J. H. MAGGARD, Sup-t. 


GRINDING MILLS 

W. MUSSER. 

£ mT.TIRRM l 




Iowa City , Iowa , 

Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. Printed on goldenrod stock. Rules in red, balance black. 


CABLE ADDRESS: “POWER-SPRLNGFIELD”. 


W. U. T. CODE USED. 


For Gasoline, 
Natural and 
Illuminating 
Gas. £ £ £ £ £ 


The Springfield Gas Engine Co. 

MANUFACTURERS OF 

Gas and Gasoline Engines 


Safety 

Economy 

Reliability 


ADDRESS ALL LETTERS TO THE COMPANY. 


Springfield, Ohio, 


Letter-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 


19 




















REPRESENTING 


JACQUES KAHN, 

IMPORTER AND MANUFACTURER OF 

French mirror plates, 
N cw York. 


William ffiuiljardt 

426 Tikr Building, 

Cincinnati. 


Letter-head Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


A. E. BENSON, President 


Telephones: Bell 283 M 

J, D. HAWES, Vice-President 

Incorporated 1827 

Kinloch A 1546 

The 

Princeton Morning 

WORKRIGHT, DAVIS 6 CO., Publishers 

No. 728 Woolwich Avenue 

Call 


Bombay, India, 

1900. 


Letter-head Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. 


American Bank Contpang 

©inrinnati 

Sark ©kiraga 317 minnt Stmt 

GJhtrmratti. 


Letter-head Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


20 







Examples of Envelope Corner Cards 


p^ pfe p^ p$S» pfe p& A p^» efe pfe pfe A pji5» pfe pj5S» 

^ *jy *±y * 4 * ?jy ^ ^ *i> r^y rjy *$» rjy *35 r^y ?J5 





POSTMASTER, PLKASE RETURN AFTER TEN* DATS. 



|artmoutl) Basfeet Ball tLram 

lx} 

HANOVER, NEW HAMPSHIRE 


Envelope Corner by Will Crombie, Brattleboro, Vt. 


The Champion College 
of Embalming 

Envelope Corner by Ed S. Ralph. 

This example is to match letter head specimen on a preceding page. 


THEM 

INLAND 

PRINTER 



212-214 0^0^ 

MONROE ST. 
CHICAGO, 
U. S.Ao#o#o# 


Proof 




^r% 


READ CAREFUL! Y 
O K. AND RETURN 
TO A. L. SWIFT 6 
CO: ONE EICHTY 
MONROE STREET 


Envelope corner by 
The H. O. Shepard Co. Chicago, Ill. 


Envelope Corner by E. M. Colvin, Chicago. 
Rules in red, balance black. 


VERMONT STATE 
PHARMACEUTICAL 
ASSOCIATION 



Annual Meeting 

at 

ST. ALBANS 

October 11 and J2 

W. F. ROOT, Secretary 
Brattleboro 

A. L. BUTCHER 
Local Secretary, St. Albans 


Envelope Corner by 
Will Crombie, Brattleboro, Vt. 


22 

































































She 

CALIFORNIA 
OLIVE FARM 

SWINTON 

El Paso Co 

JBf 

.~ = 

F. V. PETTIGROVE 

C a 1 If o r 
nla, U.S.A. 



Envelope Corner by Meyer-Rotier Printing Co., ' Milwaukee, Wis. 
To match letter-head specimen shown on a previous page. 

Color scheme to match. 


Cfjc Chicago Hatin gdjool 

56L563 €a$t Bltoteion £a>t. 

Chicago, 3IUmot& 

Envelope Comer by The H. O. Shepard Co., 
Chicago, Ill. 



W. K. PARTRIDGE 
Florist 

Successor to F. Pentland 

LOCKLAND....OMIO 

*****'*****♦**? 


Envelope Corner by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 


Reish & Silber Tailoring Co 

Peyton-BosWell “Building : : : : flew Yor% City 


Envelope Corner by Meyer-Rotier Printing Co., Milwaukee, Wis. 
To match letter-head specimen shown on a previous page. 

Color scheme to match. 


(5 tn. 3C0L Hrngst, 

Jktionttg at Lpm, 
609-610 golHiston knitting, 
Cincinnati, 0. 


Embossed Envelope Corner by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 


LAUNDRY 

HINTS 



fi. Kobnstamm $ Co. 


112 Franklin St. 
Chicago ^ f Ill. 


Envelope Comer by The H. O. Shepard Co., 
Chicago, Ill. 






































WATSEKA STALWART 

PRINTERS OF EVERYTHING. 


NORTH THIRD STREET, 
WATSEKA, ILLINOIS. 


Envelope Corner by Bruce A. Fields, Watseka, Ill. Rules printed in red. Balance black. 


OHIO BANKERS’ ASS9CIATI9N 


Office of 

Secretary 


SOUTH CHARLESTON, OHIO. 


CARI BANK OP 
SOUTH CHARLESTON 


Envelope Corner by Ed S. Ralph, Winters Press, Springfield, Ohio. 
To match letter-head specimen shown on a previous page. 


IN TEN DAYS RETURN TO 

&£RUDD & CO.... 

HOUSE 17S-1BO MAIN STREET 

FURNISHERS OSHKOSH,WIS. 
BICYCLES 

Envelope Comer by Bert Reed, Evanston, Ill. Envelope Corner by Henry A. Anger, Denver, Colo. 


RETURN IN 5 DAYS TO 


Delivery and 
Express Company. 


9J4-9J8 Davis St., Evanston, Ill. 



24 

























Examples of BilUHeads and Statements 

\ 


# fa fa fa fa (fa fa (fa fa (fa fa fa fa fa (fa fa (fa 

r£* r£x K$r Sj? r$* r£r r$x ^ ^ 





Chicago Office 
21 Plymouth Court 


| TH E 

Company 

Winters 


Fine Printing 

ku 

Lithographing 

|PRESS| 


Alt Stones used on 
this worX remain 
the property of the 
Winters Company 


Job No _ 

Order No. _ 

Your No.* _ 

Shipped Via 
Terms _ 


Springfield, Ohio, 


Dr. 


Bill-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. Rules, caps “ W ” and “ C, ” also background of trade-mark, in bright red, 

balance black. “ W ” in trade-mark embossed. Printed on goldenrod bond. 


American type founders Company, g&'&rusi 


Pfco-s j 

Vour no._ 


thoroughly Eguipped Electrotype Foundry « Rickeltypes from Balf=tones 
Everything in type and material for the Printer « F. B. Berry, manager 



£000 


Sold to 


Bill-head Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. Rules and ornament in vermilion, balance in dark blue. 


26 








































MANUFACTURERS OF 

HOPPE.S 

LIVE, STEAM 
FEEDAVATER 

PURIFIER 

AND 

EXHAUST STEAM 
FEED.WATER 

HEATER 

Springfield ? Ohio , _ _ ig 


BOUGHT OF 

HOPPE.S MFG. CO. 

Office and WorRs : BELMONT AVENUE AND BIG FOUR R. R. 

Terms 


Bill head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 


Springfield, Ohio, 


190 


M_ 


Bought GOODE & HAYWARD, 

DEALERS IN 

LUMBER, LATH, and SHINGLES. 

132-138 SOUTH LIMESTONE STREET. PHONE 46. 


OPPOSITE 
LITTLE MIAMI 
FREIGHT 
DEPOT. 


Bill-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 

















IF OUR WORK PLEASES 
YOU, TELL OTHERS; 
IF NOT. TELL US. 


Omaha Daily Hotel Reporter 

IRVIN A. MEDLAR & CO., PUBLISHERS. (Incorporated) 


The printing we produce 
has won the admiration of 
everyone — even of com¬ 
petitors in the printing 
business everywhere. We 
do not want your words 
of praise so much as we 
do your business — the 
praise will follow—like¬ 
wise your future orders. 
It is in the doing of it we 
excel and not in the talk¬ 
ing about it. .'. v 


1615 FARNAM STREET 

(OPP. N. Y. LIFE BUILDING) 


* 



Sold to_ 

TELEPHONE NUMBER 
... 1262 ... 


OUR HOBBY 
IS ARTISTIC 
PRINTING 


Bill head Specimen of Omaha “ Daily Hotel Reporter.” Compositor’s name not known. 
Printed in red and black on primrose stock. 


Mr. 



E Print 
any¬ 
thing 

you want and 

always in the 

latest 

style. 


Watseka, Illinois,__ _1900 


IN AC( :S THE WATSEKA STALWART, 

PRINTERS OF 
EVERYTHING. 



Bill head Specimen by Bruce A. Fields, Watseka, Ill. Rules in red, balance black. 













































S3 ranch Office, Chicago. 


She Winters Company 

Sine Sprinting and 
aCithograph ing 

Springfield, 0.. _ 


189 


—- 2)r. 

All Stones Used on This Work Remain the Property of This Company. 

Derma --- Sn voice Dio. _ Order Dio .—-- 

Bill-head Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 




THE RETSTONE 

PD F ff WILUA!V1 esicew 

■ IX^L/33 PR.OPR-IETOR. 




PKINTI N O 

EMBOJJINO 

AND RUBBER 

STAMPS 

. ALL OUR. TIRE FACE! 

FINE OFFICE, .STA UE new modern and 

TIONERT AND CAT .Strictly Ur to Date 


ALOO WORK OUR FAST PRESSES 

GREAT SPECIALTY 



NUMBER. TWO FOURTEEN CHILLICOTHE JTREET 

PORTSMOUTH OHIO 


SOLD TO 


ORDER NO 


Bill head Specimen by Keystone Press, Portsmouth, Ohio. 


29 





























ALL BILLS ntlE ON FIRST OF MONTH 

TELEPHONE 82 


Talladega, Ala, 


190_ 


M 


BOUGHT 

OF 



RIGHT - COWEN 
DRUG COMPANY 


L. J. WRIGHT 
J. W. COWEN 


DEALERS IN DRUGS, TOILET ARTICLES AND PERFUMES 


Bill-head Specimen by Lennis Brannon, Talladega, Ala. 



TERMS , NET CASH 


Bill head Specimen by The H. O. Shepard Co., Chicago, Ill. 


Telephone, main 555. 

















John C. Dawson STATEMENT Folio. 

Robert Kenton 

Carondelet, Mo.,.1900 


In Account with 

Dawson <S Kenton 

Packers 

Main Offices Slaughter House 

Virginia and Itaska Streets South of Jefferson Barracks 


Statement Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. Word “ Packers ” in red, balance black. 


JTATEMENT 


DATE, 


DR. TO 



9 


THE, KETJTONE PR.Eii 

WILLIAM E .S K E W PKOPR.IETOR. 

HIGH GRADE JOB POINTING AND 

jUPEMOR. KIJBBEK iTAMP j 


£14 CHILLICOTHE JTREET POR.T5MOUTH OHIO 


Statement Specimen by Keystone Press, Portsmouth, Ohio. 


.11 




















Q 

TK* 

1 


The Keystone Press, Highest Grade job 

Printing, Embossing and Superior Rubber Stamps 
Office Stationery and Catalogue Work a Specialty 
214 Chillicothe Street, Portsmouth, Ohio 



Date Sold to 


Order No. 


Bill-bead Specimen by Keystone Press, Portsmouth, Ohio. Printed on goldenrod bond. Outside rules and words “ The Keystone Press 

and “ Portsmouth, Ohio, ” in red, balance black. 


J. H. STERRNS. PROPRIETOR 


F. B. RLVORD. MANHCER 


Fine Grove Springs, 

Lm e Spofford. 

rt 

P. O. Spofford , N. H., _ 1899. 

In account with ____ 


Statement Specimen by Will Crombie, Brattleboro, Vt. 

























33 









Received of- 


$ 


Portsmouth. Ohio,. 


Dollars 


Che Keystone Press 

Per- 


Receipt Blank Specimen by Keystone Press, Portsmouth, Ohio. 


Received Payment, 
$ _ 


_ 189- 


189 _ 


Cincinnati, may /, 1899 . 


M 


dr. to The Cincinnati Art Club. 

Membership Dues to November 1, 1899, . $3.00 


received payment, 


remit to treasurer 

The Cincinnati art Club, 

126 East fourth street. 


Treasurer 


Receipt Blank Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


34 































c Application for Active Membership in The Master Car Guilders’ Association. 

(See Extracts from Constitution, on back) 

Date r,... ig 

The undersigned wishes to become an Active (Member of THE (MASTER CA7{ ^BUILDERS’ 
ASSOCIATION, and hereby agrees to conform to the requirements of membership, and authorises 
the Secretary to sign the Constitution for him. 

* {Signature of Applicant) ... 

{Occupation of Applicant) . {P. O. Address) .. .. 

{Name of Company I. 

employed by) f’ ’’ 

Application Blank Specimen by The Henry O. Shepard Co., Chicago, Ill. 



Receipt Blank Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


35 






























$ 


Detroit, Mich.,. 1900 

BUREAU COUNTY BANK 


Pay to 


In payment for services. 


. DOLLARS 

DETROIT SHOE COMPANY 


No. 


Per 


Receipt Blank Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. 


Off/e*, 

420 SavntA Stroot. 

Telephone 7769. 


i incinnati. 



*Dr. to /fames 77/. French, 7/f. 0 . 


3>or {Professional Services, _ ' 

{Received {Payment, 


s 


Receipt Blank Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


36 



















Examples of Covers, Title Pages, Cards, 
Menus, and other work 






OUTLINE 

HISTORY 

of the LIFE 

OF CHRIST 
for BOYS’ BI 
BLE CLASSES 


By W. H. DAVIS 

Secretary Bedford Branch Brooklyn 
Young Men’s Christian Association 
with the advice of John Angus 
MacVannei, Ph. D., Columbia 
University and Pratt Institute 


New York The International Committee 
of Young Men's Christian Associations 


Title-page Specimens by Will Crombie, Brattleboro, Vt. 



CARPENTER 

ORGANS 



E. P. CARPENTER COMPANY 
BRATTLEBORO, VT., U. S. A. 


38 





























FLORENCE 

COLORADO 



The Oil City of the 
Centennial State 

A Booklet of Facts com¬ 
piled by Hunter Woodson 


Published by The 
Carson-Harper 
CO ., of Denver, In 
conjunction with The 
Florence Citizen, 
C. H.BIssell, editor. 
Printed by The Carson-Harper Co. 
at the Golden Griffin Print Shop in 
Denver. mr irr ^ 



Title-page Specimen by Henry A. Anger, Denver, Colo. 


39 













SUNDAY-SCHOOL 

First Presbyterian Church 

WALNUT HILLS 



0^0 0^0 0^0 OyO 0$0 oj>0 0y»0 0^>C 0^X0 





Children's 

Day 

Sunday, June 10 
1000 



REV. WILLIAM McKJBBIN, D. D., Pastor. 
G. C. MILLER, Superintendent 

Cover-page Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 







ollister 
Brothers 

14 $ lllonroe $t rK| 

Print the programs ***** 
for the leading musical events 


Advertisement Specimen by E. M. Colvin, Chicago, Ill. 
Initial “ H ” and lines above and below ornament in red, 
balance dark green. 
































HOLLISTER 
BROTHERS 
r **H|Nr* r ’ 

W 


148 


MONROE 

ST. 

TELEPHONE 

CENTRAL 

THIRTEEN 




Printing 

all purposes 
where 
good work 
ts 

required 



Advertisement Specimen by E. M. Colvin, Chicago, Ill. 
Ornaments in panel, also rules, in red, balance dark green. 






®S! 

jSupning <Blub 



Cover-page Specimen by the Lotus Press, New York. 
Ornaments and caps in red, balance black. 



































Tire Link-Belt Machinery Company’s 

MODERN METHODS 



COALING LOCOMOTIVES 
HANDLING CINDERS 



Compliments to Contention of 
the dissociation of 'Rail&vay 
Superintendents of 'Bridging 
and "Buildings , held at Minne¬ 
apolis , October 21 to 23, 1902 


Cover-page Specir 


by The H. O. Shepard Co., Chicago, Ill.. 







THE 



OOSE-LEAF BOOK SYSTEM 


ITS SIMPLICITY 
ITS UTILITY 
ITS PRACTICABILITY 
ITS ADVANTAGES 


SHEPARD LOOSE-LEAF BOOK CO. 


(FAIFER PATENTS) 


212-214 Monroe Street. 


CHICAGO, ILL., 
U. S. A. 


Title-page Specimen by The H. O. Shepard Co., Chicago, Ill. 









CHICAGO 

ORCHESTRA 

THEODORE THOMAS 
CONDUCTOR* EIGHTH 
SEASON — I897-IS9S 



the 

Auditorium 

Triday 

afternoon 

Oct. M 

Saturday 

evening 

Oct. is 


Book Ito. i» with historical and 
descriptioc notes by fiubbard 
Ul. fiarris» Published by the 
Orchestra Association » miss 
Anna miliar, manager» 001 
Auditorium Cou!cr=ehlcago 


Cover-page Specimen by E. M. Colvin, 
Chicago, Ill. 




MEMORIES OF OUR CHURCH 

By Minnie VV. Bames-Miller 


s'? 


$ 3 * ^ 


$£ 1843 

g teas §2 

4 




§ 


HIGH STREET M. E. CHURCH 
SEMI-CENTENNIAL JUBILEE 


Title-page Specimen by Ed S. Ralph. Inside panel rules and 
wreath in red, balance black. 




























REPORT 

OF THE 

FIFTH AUXILIARY 
COT EQUIPMENT 

+ 

/ 

MAY TO DECEMBER 

1898 


NATIONAL RED CROSS 
RELIEF COMMITTEE 


Cover-page Specimen by the Lotus Press, New York. 
Cross in red, balance black. 


SOUTHERN STUDENT 

CONFERENCE 


At The Bingham School 
Asheville , N. C. 

June 16 to 25 

1899 



Instructions to Delegates 


Cover-page Specimen by Will Crombie, Brattleboro, Vt. 






















&he Paddington 
Coat Company 

Berkly Station 


ENGLISH AGENTS FOR 

Scranton 
Coat M JET 

The Standard White 
Valley Anthracite 


yow mined -by the 

VAISLY. LEWISHAM 
& SOUTHWESTERN 
RAILWAY COMPANY 


Kensington Standard Lump 
Edbrook Medium Size Egg 


Cover-page Specimen by Meyer-Rotier Printing Co., Milwaukee, VVis. 
“ Scranton Coal ” and ornaments in red, balance black. 


46 



CORRECT 

ATTIRE 






Kahn Tailoring 
Company 
INDIANAPOLIS, IND 



Cover-page Specimen. 

Designed by Charles Austin Bates, New York. 
Rules in red, balance dark green. 





































Union M. E. 
Church « « 
Covington 



Programme of 
Entertainment 

tendered by 
the Choir of 
the Church* 


fifth and Greenup Sts. 
Tuesday Eve., March 6, 
« « Eight' o'clock. « « 


Cover-page Specimen by 
The Ebbert & Richardson Co., Cincinnati, Ohio. 


profitable Printing 


.Ckomr facts toipcb man bt uscb to 
surccssfullp increase pour bust= 
ness, prefaced bp an announcement, 
for toliicij pour consibcratton ts asfetb 



©be ^bttc^BbansJJcnroni Companp 


PRINTING AND ENGRAVING 
AND THE KINDRED BRANCHES 


302 Main Street, Buffalo, New York 


Cover-page Specimen by the White-Evans-Penfold Co., 
Buffalo, N. Y. 




























Average 
Man 4 ^ 


Cover-page Specimen by Henry A. Anger, Denver, Colo. 


48 



€Sp6R ¥ 

seirnce 


Centre 

Congregational 

Church 


Brattleboro, Vermont 


Cover-page Specimen by Will Crombie, Brattleboro, Vt. 



























Except a living 
man, there is 
nothing more 
wonderful than 
a book !-a mes¬ 
sage to us from 
the dead-from 
human souls we 
never saw, and 
who lived per¬ 
haps thousands 
of miles away; 
and yet these on 
those little sheets 
of paper speak 
to us, amuse us, 
teach and com¬ 
fort us.—Rinflskv 


Bookmaking 

ttlitb 

Practical 

Illustrations 


* 


Che Peter Paul Book Company 
Buffalo, new york 


Title-page Specimen by the Peter Paul Book Co., 
Buffalo, N. Y. 


OOKMAKING in its finer forms is receiving- 
more than ordinary attention from the liter¬ 
ary world of recent years. It is an extraor¬ 
dinary fact that in the infancy of printing 
bookmaking attained — in some respects, at 
least — a perfection in execution which has 
never been surpassed, and scarcely equaled, in 
modern times. In fact, some of the work of 
this century shows a decided deterioration 
from the standard of excellence of the work 
of the early fathers of the “art preservative.” 

The magnificence of their specially engraved 
initials, the glossy color and depth of their 
inks (particularly the black and the red), the 
richness of the handmade paper, the gorgeous 
binding, and the superb finish of the whole 
make the fortunate possessor of one of these 
rare old volumes feel that he is indeed the pos¬ 
sessor of a princely heritage, which he prizes 
accordingly. It is a matter for reflection that 
the modern bookmaker,in possession of all the 
latest and most improved machinery,with the 
help of the most modem materials and meth¬ 
ods of type-casting, and with every facility for 
making paper, which the early printers never 
dreamed of having at their command, have 
not advanced more than they have. To be 
sure, there have always been some notable 
exceptions who have dignified their calling, but the general 
condition is as we have stated. Those who have risen above 
the average have only succeeded in imitating the early efforts 
of our old-time predecessors. The late William Morris and his 
famous Kelmscott Press, with their immense resources, suc¬ 
ceeded, at great expense and greater trouble, in turning out 
volumes from specially cut type which were directly copied 
—in their best points, at least—from the old volumes of the 
fifteenth and sixteenth centuries. One of the great illus¬ 
trators of the day announces in a recent advertisement that 
he has made a special study of the work of the ancient book¬ 
makers, and guarantees a faithful portrayal of the same in 
his illustrations; and so it goes. Truly the world and every¬ 
thing in it moves in a cycle. 

There were many reasons for the deterioration in the art 
of making books, chief among which was competition — the 
desire to sell books at a lower price than somebody else—a 
very laudable aim, but not if attained at the expense of 
quality, which is almost always the case. Then, again, in 
the mad rush of getting the work out as expeditiously as 

Title-page Specimen by 

Reading-matter Rage Specimen, taken from book of which bid S. Ralph, 

opposite title-page was a part. 


THE 

LITERARY 

GLUE 


SPRINGFIELD, OHIO 

1899 

1900 



49 




























hosiery 

Uundcrwear 

Eaces 

embroideries 
Taney notions 
Tnfants' Wear 


Cover-page Specimen by The Ebbert & Richardson Co.. 
Cincinnati. Ohio. 


Announcement 

llwcniV'Scvcntb |Jea$on 


Apollo 

musical Club 


of Chicago 





Secretary’s Office. Ulabasb Aoe. 
and Adams $t.. with Cyon * fiealy 


Cover-page Specimen by E. M. Colvin, 
Chicago, Ill. 


























THE PARK 
COMPANV 


FLORISTS 


FLOWERS 


Few Lessons 

in the growing 
and cam of 
plants 




rrout'' 


Title-page Specimens by Henry A. Anger, Denver, Colo. 


H 

Vesper Service 

m 

Centre Congregational Church 
Brattleboro, Vermont 

* 



Cover-page Specimen by Will Crombie, Brattleboro, Vt. 


51 


a STORY of 

Trout Fish tup 
in Mountain 
Stream* of 
Colorado 

f 



Tint 

Gonflrtgatlonal 

Church 

Oak Park 

ITlondav 

ewnlna 

Ttbruary 

thirteen 

eiqhlcen 

ninety-nine 


Cover-page Specimen by E. M. Colvin, 
Chicago, Ill. 































COLORADO SPRINGS 
TRANSIT CO. 

$ 

Length oi Road, 14 Miles 
Capital Stock, $1,250,000 
Doily and Night Service 

THOMAS H. MURPHY. Manager 

Sam Montague] 

John Davis | Directors 
Grant Steaven 


Advertisement Specimen by Meyer-Rotier Printing Co., 
Milwaukee, Wis. 


M. CRAFFEY 

MANUFACTURER OF 

BROOMS AND BRUSHES 

WHOLESALE WOODEN AND WILLOW WARE 

/ 

s. 1552-1554-1556 ^ 

sfut BLAKE ST - w 

Iff DENVER Iff 

COLORADO 


Western Agent 

LANA OIL SOAP 

A Great Seller 


Card Specimen by Henry A. Anger, Denver, Colo. 


52 


STRAWBERRY DAY 


UNDER AUSPICES OF GROWERS 
OF CANON CITV AMD BOULDER 



FRIDAY, JUNE 8 
BOULDER, COLO. 


THE DENVER A RIO GRANDE 
AND COLORADO A SOUTHERN 
TRAINS WILL LEAVE UNION 
DEPOT AT S ANO 10 O'CLOCK 



TICKETS 50 CTS. 


Card Specimen by Henry A. Anger, Denver, Colo. 


WESTERN 

ENGRAVERS 

SUPPLY 

COMPANY 

A 

INLAND TYPE FOUNDRY 


Proprietors 

217-219 Pine 

Saint Louis 

U. S. A. 

Manufacturers of 


Machinery and 
Appliances for 

* 

Electrotypers, 

II you are in need 

Photo*Engravers 
and Stereotypers 

of anything in 
this line, write us 
for circulars 


Advertisement Specimen by Meyer-Rotier Printing Co., 
Milwaukee, Wis. 



































DAY AND WEEK 
OF PRAYER FOR 
YOUNG MEN 


APPOINTED BY THE AMERICAN 
INTERNATIONAL CONVENTION 
AND THE WORLD'S CONFERENCE 
OF YOUNG MEN’S CHRISTIAN 
ASSOCIATIONS, NOVEMBER 
TWELFTH TO EIGHTEENTH 
MDCCCXCIX 

Title-page Specimen by Will Crombie, Brattleboro, Vt. 


REVISED 
LESSONS 
IN PRAYER 



For Devotional Bible Classes 
and Personal Study J* «J* 


Cover-page Specimen by Will Crombie, 
\ Brattleboro, Vt. 


Photo-Beacon 
Grand Subscription 
Competition 

Open to 
P h o t o = 
graphic 
Dealers 


Closes Dec. 31, 
1902 


THE, PHOTO=BEACON CO. 

Security Building 
CHICAGO 


Cover-page Specimen by The II. O. Shepard Co., Chicago, Ill. 





























Cover-page Specimen by Will Crombie, 
Brattleboro, Vt. 


e Southern @hio 
Xfoan Sc ^rust Co. 

Southwest Gw. Fifth and Main Streets, opp. Postoffice 

o o CINCINNATI © © 



Twentieth 

Semi-Annual Statement 


Telephone 2635 


W. T. PERKINS.. 

). GORDON R. WRIGHT. 

M. S. TODD. 

SWING, CUSHING & MORSE 


• * President. 

. Vice - President. 

■ Sec'y and Treas. 

• cAttomeys. 


Cover-page Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 





















one year from ttflf 

orrwr wlthl', that time by reaion 

replace it tree of (barge when »m 


but lit no casewiltwt pay repair bit) 

“zbiVffuaranty is not Intruded to elver breakage by aecident or 
cljiij1 "ah- ^ ' tKAitCfi. .-I —,uarateh remuftina Tram the action Of'. 


Guaranty-page Specimen by Ed S. Ralph, Springfield, Ohio. The background, together with matter in top 
and bottom panels, printed in Persian orange, balance concentrated blue. 


The PRINCIPAL’S 
REPORT to the 
BOARD of TRUS 
TEES 0 /NORTH 
FIELD SEMINARY 

/ 

i 

8 

9 

9 

o 

9 

o 



Title-page Specimen by Will Crombie, 
Brattleboro, Vt. 


55 























Operatic 

Concert 



Huditorium 
Brattlcboro 
January 25 
1900 


Mary Howe - Lavin 
Soprano 

Harriett Brasor - Pratt 
Contralto 

William Lavin 
Tenor 

Clemente Bologna 
Basso 

Lucien Howe 
Accompanist 


('over-page Specimen by Will Crombie, 
lirattleboro, Vt. 



// T hat to Eat a nd 


How to 


AMERICAN CEREAL CO., 

Quaker Oats, 

Pettijohn's Breakfast Food, 


JAMES S. KIRK & CO., 

White Cloud Soap, 
American Family Soap. 


LIBBY, McNEILL & LIBBY, 
Libby’s Extract of Beef 
and Canned Ooods. 

JAMES S. BURNETT & CO., 

Flavoring Extracts. 


WASHBURN & CROSBY CO.. 

. Whole Wheat Flour, 
Superlative Brand. 


RUMFORD CHEMICAL CO., 

Rumford Baking Powder, 
Horsford's Acid Phosphate. 


Published and Circulated 
by 


Title-page Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 
Words “ What and How,” together with half-tone cut, printed in rich wine color, 

balance black. 


56 
























THE, C. W. RAYMOND CO. 


Clay=W orKing 

Machinery ^ 

and Brick = Making 
Appliances £ £ £ £ 


DAYTON, OHIO, a a U. S. A. 

Title-page Specimen by Ed S. Ralph, Winters Press, Springfield, Ohio. 


57 








Corn Harvesters, Shelters, Grinding 
Hills and Farmer’s Tools. 


SCIENTIFIC 


THE FOOS MANUFACTURING CO., 

SPRINGFIELD, OHIO, L. S. 4. 


Springfield, 












fa 

TME 

m 

b PTG I 

r.o'c 



§ 

fjf 

1 


4 

JUN MO 

N TUE WED 

Tnu FRI 

/At 

® © 

© 1 

2 3 

~ 4 

5 6 

7 8 

9 10 

1 1 

12 12 

> 14 15 

16 17 

18 

19 2< 

0 21 22 

23 24 

25 

26 2 

1 28 29 

10 

o 

K) 

<2 


WE WANT TO TALK. 


W E want to talk to you. We want to talk to you earnestly, and with an effort 
to secure your patronage. We want to show you that we produce the kind 
of printing that you want—the distinctive, effective kind. We know that 
we have the facilities for doing first-class work, and we believe that we possess the 
requisite knowledge of the art to use them to the best advantage. Yes, we believe 
in ourselves. We have been forced into this belief by the admiration our productions 
receive from those who purchase printing, and the rapidity with which our designs and 
ideas are copied. Through the knowledge we possess regarding the art of printing, we 
are enabled to produce your work in a skillful manner, and with less expense than the 
average printer. We \yant to talk to you whenever you are ready. 


“Standard Printers.” 


Blotter Specimen by H. A. Holmes, Brockton, Mass. 


Chicago to St. Louis 

H ERE is a splendid oppor¬ 
tunity for you to visit the 
city where the celebrated 
Standard Line Unit Set sys¬ 
tem of casting type was in¬ 
vented and put into use by 

The Inland Type Foundry 


Advertisement Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. 










































(TKltee 
uf(S (gebforb QYloran 


ttrtff git>e six reAMngg 
from of4» n&*> 
^(a&espeare’B Qpfaje 

on £ucstog aftemoona 
from (off-post four un- 
ttf (off-poet ftt?e o’cfocft 

commencing 3«ne t(e 


Folder-page Specimen. Compositor not known. 


T has been pro¬ 
posed that the 
readers of the 
RECORD OF 
CHRISTIAN 
WORK share 
in the popular subscription to the 

JMOOD^ 

JMemortal fund 

by raising $ioo y ooo.oo of the 
amount required, which is three 
million dollars. 

Cbi9 fund is for perpetuating the 
work at Northfield and Chicago which 
Mr. Moody inaugurated. 

Che plan is to make this a popular 
fund to which any amount, however 
small, may be given. Contributions 
have already been received ranging 
from twenty cents upwards. All con¬ 
tributions will be acknowledged in 
the Record of Christian Work. 



Envelope-slip Specimen by Will Crombie, 
Brattleboro, Vt. 
































George H. Betts 


Security 0 0 
Permanence 
Profit 0 0 0 


Nothing speculative 
but straight-out bus 
iness investments 
in good, dividend 
earning industrial 
enterprises a a a a 


3VI r*°l COMMERCIAL 
— INVESTMENTS 
BUSINESS 
« ENTERPRISES 


234-236 Wilcox Island Avenue 
EAST ORANGE, a a NEW JERSEY 


SOL. 

GRAFF 

Gents* Furnishing 
Goods 

Hats and Caps 

Gents,' Boys* and Children’s 

Clothin g 

Ladies.* Gents, and Children’s Boots and Shoes 

804 STREET 

EVANSTON. ILLINOIS 


Card Specimen by Bert Reed, Evanston, Ill. 


Card Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. 


PRESSING 

PROMPTLY DONE at 
the STEAM LAUNDRY 


EDWIN I SE AVERTS 


Photographer 


Studio: Six Hundred Seventeen Davis Street 


EVANSTON : ILLINOIS 


Card Specimen by Bert Reed, Evanston, 111. 



Argyle” 

Chip 

Soap 

CONTAINS Prime Tallow and 

enough Caustic 
Soda to produce a slight excess of Soda. 

DOES NOT CONTAIN Silicate of 

- Soda, Talc, 

Soapstone, or other ingredients used to 
produce weight without giving the slight¬ 
est benefit to the washing qualities. 

Single Barrel.4$(c. 

5 Barrels or more.4&c. 

Prices subject to change without notice. 

H. KOHNSTAMM 6 CO. 

No. U2.114 FranKItn St.. CHICAGO 

No. 44 West Broadway, NEW YORK 


Card Specimen by Will Crombie, Brattleboro, \ t. 


Card Specimen by The H. 0. Shepard Co., Chicago, Ill. 


61 































































Dealers in Cburcb ®ooDs 


angrrtn (To. 

MANUFACTURERS OF 

Cburcb jfurntture 

anti (Ecdroiaotical 3rt <2ooho 


Presented by 

O. J. H. Semmann. 


fl^tltoauftee, SJHts 


Card Specimen. Compositor unknown. 


"Phone 1234 lTenement 


A'- C. H.eish 
V. H. Silber 


Bjeish & Silber Tailoring Co 


Peyton-BosUell 'Building 
Gtoelfth Landing 


94 Slllen Street 


JVeU) Yor% City 


Card Specimen by Meyer-Rotier Printing Co., Milwaukee, Wis. 


62 


STRAWBERRY DAY 


UNDER AUSPICES OF GROWERS 
OF CANON CITY AND BOULDER 



FRIDAY, JUNE 8 
BOULDER, COLO. 


THE DENVER 4 RIO GRANDE 
AND COLORADO 4 SOUTHERN 
TRAINS WILL LEAVE UNION 
DEPOT AT 6 AND 10 O'CLOCK 


TICKETS 50 CTS. 


Card Specimen by Henry A. Anger, Denver, Colo. 


Satisfaction 
Guaranteed 
in Every 
Instance 

Patronize 
Home 
Industry 
With Your 
Next Order 


Blackburn’s 

...Troy Laundry... 

Brown St.. ENNIS, TEXAS 


PHONE 54-4 

REPRESENTED BY 

H. A. MORGAN 


Card Specimen by Butcher & Diggers, Ennis, Texas. 





























Dunham Bros. 

Wholesale Dealers ix 

BOOTS, SHOES A XI) RUBBERS 


Sole. New E.vclaxd Agents for 

Mishawajva All-Knit Wool, Boots and Socks 
and Ball Band Rubbers 


BR ATTLEBORO. VT. 


Card Specimen by Will Crombie, Brattleboro, Vt. 



Card Specimen by H. A. Holmes, Brockton, Mass. 
















HkADQU ARTER6 FOR 

Choicest Bedding Plants 

OF ALL KINDS. 


Up-to-date in och 
Decorating and Floral. 
Designing. 


THE 

GLOEDE FLORAL CO. 

Artists in Designing, Landscape, 

Gardening and Lawnmaking. 

2012-2034 GRAY AVENUE, 

EVANSTON. ILLINOIS. 

TELEPHONE 404. 

Thorougbbrkd Dane Dogs. 

Public and Pritats Belgian Hakes Lops. 

Grounds laid out and Panov Poultry and 

everything ruRNTsnicn. Pet Stock, etc. 


Card Specimen by Bert Reed, Evanston, Ill. 


Laurence W. Hammond 


CINCINNATI. O. 

SECRETARY AND TREAS. 

THE PECK-HAMMOND CO. 


Card Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 


JOHN M. GOOD, 


PRESIDENT 

THE GOOD & REESE CO. 

THE LARGEST ROSE GROWERS IN THE WORLD 

SPRINGFIELD, OHIO. 


jno. t. McCarthy, 


ROOM 4, 1208 BROADWAY, 

NEW YORK. 

VICE-PRESIDENT 

THE MARTINIQUE COPPER COMPANY, 

TUCSON, ARIZONA. 


Card Specimens by Ed S. Ralph. 


64 















Banquet to 
the Delegates 
attending the 


Seventh Hnnual 
Convention 
of the Chiefs of 
Police of the 
United States 
and Canada 


Fjotel 731ms 
■friday 

May 11, 1900 
6 p. m. 


Cover-page for Menu Specimen by 
The Ebbert & Richardson Co., Cincinnati, Ohio. 


ANNUAL BANQUET 

OHIO STATE MEDIGAE SOCIETY, 

ARCADE HOTEL, 

THURSDAY EVENING, MAY 11, 1899. 

ADMIT THE BEARER. 


Banquet Ticket Specimen by Ed S. Ralph, W inters Press. 
Springfield. Ohio. 


Menu 




Manuel Mwa 


Canapes Varies 


Little Neck Clams 

Radishes Olives Salted Almonds 

Clear Green Turtle 


Ciebfraumilch 
' Saarbacb 
Si Co.) 


Veuve Cliquot 
G. R. Mumm 
St Co. 
extra Dry 


Kennebec Salmon, Cardinal 
Cucumbers Potatoes Hollandaise 

Soft Shell Crabs, Sauce Tana re 

Mignons of Spring Lamb, printaniere 

Sorbet, en surprise 


Spring Chickens, au Cresson 
Cold Asparagus, vinaigrette 

Vanilla Ice Cream, in forms, and Strawberries 
Assorted Cakes 

Port, du Salut 


Cigars 


Cafe, noir 


Menu Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 














(^moiUiffabo 


Cponfef Canef 


©eibceBeimcr 


Cigars 

Gibson Rouse 
Bpril 12, 


.. )Vlenu„ 


"Then the doctors! 0 to heat 
The doctors! 0 to watch the thirsty ones 
Imbibing !" — TENN YSON. 


LITTLE NECK CLAMS 


♦♦ ^o^sts ♦♦ 


CONSOMME XAVIER 




AMANOES SALSES RADIS OLIVES 


S. 6 . Hllen... Coastmaster 


FILET DE SOLE MEUNIERE 
POMMES DE TERRE A LA DUCHESSE 
TOMATES CONCOMBRES 


Reminiscences.CQm. R. Caylor, ’59 

Upon the silent shore of Memory." 

— Wordsworth. 


FILET DE boeuf aux champignons Che Staff a Quarter Century Hgo J. f. Ready, ’78 

asperges en branches " Honor. a physician with the honor due unto 

pommes nouvelles sauce creme him. for the uses which ye may have of him. for 

- the Lord hath created him." — Ecdesiasticus. 

PUNCH CREME DE MENTHE 

- Che Interne in peace.C. p. jludkins, ’68 

pigeonneaux de philadelphie dalbufard • ■ A man that fortune's buffets and rewards 

laitue Hast ta'.en with equal thanks." — Hamlet. 


glaces moulees 

GATEAUX 


FRAISES A LA CREME 


Che Xnterne in Cdar. 6 . f. Candy, ’92 

"Give him great meals of beef. 

He will eat tike a wolf and fight like a devil." 

Henry V. 


ROQUEFORT CAMEMBERT 




BISCUITS 


) 899 . 


"Now one other health 
To our grand patron, called Goodfellowship, 
Whose livery all our people hereabout 
Are clad in." —Dekker and Ford. 


Menu and Toast-page Specimens by The libbert & Richardson Co., Cincinnati, Ohio. 










M 

E. 

N 

U 

£ 


THE. 

OWL 

CAFE 


THIRD 
# a n d# 
FIRST 
AVES. 


Oysters, Half Shell 
* 

Bisque of Lobster 

Ollees Celery Radishes 

.* 

Salmon, a la Hollandaise ' 
Potatoes Duchesse 

* 

Filet de Boeuf, Pique, Bordelatse 
Green Peas Flageolets 


* 

Roman Punch 
S 

Roast Game on Toast 
Chiclten Salad 

* 

Tutti Fruttl Ice Cream 

Assorted Fruits 

* 


Cheese Cafe Noir 


Cigars 


Cognac 


Menu-page Specimen by the Blanchard Press, New \ork. 


.. ]VIcnu .. 

Blue Points 

Sherry fS Green Turtle 

Sardellen Radishes 

Olives Salame 

Black Bass with Mussels, Mariniere 
Potatoes Dauphine 

Filets Mignons, Bouqueti'ere 
Lettuce Salad 

Strawberries Ice Cream 

Mille Feuilles Slices 

Swiss Cheese, Bent’s Crackers 
Coffee 

Cigars & 

i 

St. JSicbolas, 

8.30 p. 


Menu-page Specimen by The Kbhert & Richardson Co., 
Cincinnati, Ohio. 







¥¥¥¥**■ 


■&***** 

N MAY 30 (DECORATION DAY) TWO HANDICAP 
EVENTS WILL BE HELD: THE FIRST, AN 
EIGHTEEN-HOLE COMPETITION, AT MEDAL 
PLAY, FOR GENTLEMEN i THE SECOND, A 
NINE-HOLE FOR LADIES. HANDICAPS WILL HE 
POSTED ON THE BULLETIN BOARD IN THE CLUB 
HOUSE* PLAY WILL COMMENCE AT IO A. M„ AND 
THE PERMANENT GREENS WILL BE USED. 

GREENS COMMITTEE. 


Announcement Card Specimen by The H. 0. Shepard Co., 
Chicago, Ill. 


i 

“For Christ \ 


andthe Church" 


GLENARM 
Y. P. S. C. E. 


FIRST 

CONGREGATIONAL 
CHURCH 
DENVER,COLO 


Programme Cover-page Specimen by Henry A. Anger, 
Denver, Colo. 



OU ARE CORDIALLY INVITED TO ATTEND 
THE SUNDAY SERVICES OF THE UN1VER- 
SALIST CHURCH, CANAL STREET V V U 


HORNING WORSHIP AT 10:30 O'CLOCK 
SUNDAY SCHOOL AT 11 A5 
EVENING SERVICE AT 7:00 


'Invitation Card Specimen by Will Crombie, 
Brattleboro, Vt. 



Trinity Guild Hall 
Thursday, May 24 

BIGHT P. M. 


Present this Card at the Door 


Reception Card Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 







































f^/evezzZ/i u-ct/ zvlcon 

( ^S/iAe^i o^^Po/oce Z/ie ty^i'i-t/ed f/Zrr/eJ 

cr/rvc/ ( '^’<x r>^tdci 

/o /'€ opou-ort- ot/ /A*e ' fZo/e/ i^ZAmA 

t^rocAooy (Ovonony, isZZa^ / /, /9C0 

ZA&aJe lif/i/y on /Ae onoZcScct oovxcA 
SZ-e<l/i cc/^n //y 

&AA. @>«/icA 

S^«rin/»7l<4/l/ ^^oAtd 


■ r /l> l/t/'f/ Af fit 

StifyA 9UoU 

Zj$a</Ae (D/i SZZcu&e, 

i^Kcctcesty' (Ouent-ntyj^izne/ eiyyA/Af 


°T 

K^Torve/een/ / Au,'ncZxec/{ 

(0<<p/i£ o c/ocAj 

ZA^oZ/enue, ZZ^Ly.. 


MM rtO, . Afo-y 2, /9CC 


Invitation-page Specimens by The Ebbert & Richardson Co., Cincinnati, Ohio. 


69 



Relief bureau of Denver for Transient Members 


Knights of Pythias 

ELECTRIC HALL. OENVER 
MARCH 30. 1000 


PROGRAMME 



1‘rogram-page Specimen by Henry A. Anger, 
Denver, Colo. 


COMPLIMENTARY 

BANQUET 


TO THE 

United Typothetae 

OF AMERICA 

WARNER HALL, NEW HAVEN 

Friday Evening, September 15,1399 


AT /EVEN O'CLOCK 




Title-page Specimen to Banquet Brochure. 
Compositor unknown. 












THE LAGONDA CLUB 


THE ENTEKTAUJHENT COMMITTEE WILL EXTERTAIX 
WITH A 


‘PROGRESSIVE EUCHRE” 


FOR MEMBERS AXD LADIES, 

OX TUESDAY EVENING, APRIL 25th, 

AT B O’CLOCK. 

PLEASE RESPOND PROMPTLY SO THAT THE COMMIT¬ 
TEE MAY ENOW HOW MASY TO PROVIDE FOR. 


w. S. Rabbitts, Chairma 


Invitation Specimen by Ed S. Ralph. 


(Menu 

♦ 

Canape Varies 
Blue Points ^oufeme 

Consomme @montiffabo 

Olives Almonds Celery 

Shad, Sauce Tartare 

Pot aloes Cucumbers 

Pate of Sweetbreads (trtumm 
Peas 

|J$er6ef 

Teal Duck 

Currant Jelly String ‘Beans 

Ice Cream Cakes 
Cheese Coffee 

Cigars 

Avondale Athletic Club 
Feb 10. 1900 


Menu-page Specimen by The Ebbert & Richardson Co., 
Cincinnati, Ohio. 


THE SPRINGFIELD MACHINE TOOL CM 


INVITES YOU TO INSPECT ITS 


REPRESENTATIVE MAGHIXE TOOLS 


TO BE DISPLAYED AT THE 


PARIS EXPOSITION. 


AND ITS 

NEW PLANT 

NOW BEING BQUIPPED WITH 

MODERN TOOLS AND APPLIANCES, 


THURSDAY, FEBRUARY 1?T 1900, 
12 TO 4. 


CIGARS 

CLARET PUNCH 


Invitation Specimen by Ed S. Ralph. 



LAGONDA GLUB ASSEMBLIES. 


THE FIFTH ASSEMBLY 
WILL BE GIVEN THURSDAY EVENING, 
FEBRUARY 22, 1900, 
COMMENCING AT 8:30 O’CLOCK. 


SUPPER WILL BE SERVED 
FROM 10:00 TO 12. 


W. S. THOMAS, W. S. RABBITTS, 

F. C. JOHNSON, ELWOOD MYERS, 

F. C. BARTHOLOMEW, CEO. M. FOOS, 

ELMORE ROSS, PHILLIPS LUDLOW, 

LUTHER L. BUCHWALTER, BEN JOHNSON, 

COMMITTEE. 


Announcement Specimen by Ed S. Ralph. 


/S80. 


/ 9CC . 



t/wet/. 




Invitation Specimen by The Ebbert & Richardson Co., Cincinnati, Ohio. 


72 





&/?e 

TS. Eldredge 
Automatic 


T 



IS A 

SEWING 

MACHINE 

USING A 

SINGLE 

THREAD 

AND 

PRODUCING 

THE 

ELASTIC 

CHAIN 

STITCH 


HIS type of machine has 
for many years been 
universally regarded as 
superior to all others, and 
has been in vigorous demand 
wherever its advantages have 
become known. Owing, how¬ 
ever, to the protection of 
patents, the price has kept the 
machine beyond the reach of 
most users. These patents 
having expired, we are now 
placing the Automatic upon 
the market made up in a manner superior to anything 
heretofore produced, and at the same time placing the 
machine before the public at a reasonable and popular 
price. 




This machine is 
an ideal one 
for family use , 


it is absolutely noiseless; will 
do twice the amount of work 
with less than half the power 
required to operate others. 
Added to these points the fact 
that it is entirely automatic and requires no adjustment or 
setting of tensions, winding of bobbins, etc., etc., appeals 
very strongly to every lady. 

It is a fact, recognized in the sewing machine trade 
for years, that no other type of machine can be sold to 
one who has ever used the Automatic. 



is materially stronger than any 
made with a double thread ; it 
can be securely locked at the 
end of the seam, so as to pre¬ 
clude all possibility of ripping or coming unfastened; 
while at the same time the seam may be unlocked at any 
point and pulled out. This is a feature of great advan¬ 
tage where garments are to be remodeled, and in itself 
effectually establishes the superiority of this machine. 


The elastic 

chain stitch 


Page Arrangement for Catalogue, The H. 0. Shepard Co., Chicago, III. 


73 




There’s nothing 
like selling 
the best 





That’s why you 
should sell 


Warren’s 

Featherbone 








The world’s 

standard 
dress stiffening 




Cover-page Specimen by The H. 0. Shepard Co., 
Chicago, Ill. 



































ELDREDGE BICYCLES 

1902 


NATIONAL SEWING 
MACHINE COMPANY 


MANUFACTORY AND HOME OFFICE 
BELVIDE.RE, ILLINOIS, U. S. A. 

NEW YORK. 93 RE.ADE STREET 

CHICAGO, 49 JACKSON BLVD. 

SAN FRANCISCO. HEARST BLDG. 


Cover-page Specimen by The H. O. Shepard Co., Chicago, Ill. 


74 





















The Twenty-five Cents 
will be refunded 
on the First Order 
for Cuts amounting to 
One Dollar or over 


I 


Send 25 CENTS for a Copy of 

THE INLAND PRINTER. 

Cut and = 
Ornament Book 

YOU WILL FIND 
WHAT YOU NEED IN IT 



9x12 Inches 
208 Pages 
Over 1,800 Cuts 


THE INLAND PRINTER. COMPANY 


212-214 Monroe Street. .. CHICAGO 
116 Nassau Street..NEW YORK 


75 







Uhe Snland Sprinter 

Has the Largest Circulation of any Magazine of Its 
kind In the World. 

¥ 

The “WANT AD.” COLUMN 

Of The Inland Printer is the place to put 
your little advertisement if you wish results. It 
has helped many people to obtain positions, to 
sell newspaper or job offices, to secure help, to 
find buyers for secondhand machinery, to pur¬ 
chase special machinery they did not know 
exactly where to look for, to dispose of some 
machine that improved devices had thrown out 
— in fact, to bring employer and employed and 
buyer and seller together, to the mutual satisfac¬ 
tion of all concerned. 

St costs but a trifle 

To use this medium — 20 words or less, 80 cents, 
each additional 10 words or less, 40 cents. Situa¬ 
tions wanted — 20 words or less, 50 cents, each 
additional 10 words or less, 25 cents, address to be 
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Copy should be in 

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Address 

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PUBLISHERS, 

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Regular advertising rates furnished on application. 

Make your “Wants" known. Try this column or our 

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ClK Inland printer. 


What it is. 


The Inland Printer is a monthly magazine of 
from 120 to 150 pages, 9 by 12 inches in size, devoted to 
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What it Contains. 

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the work is such as to challenge admiration. 

Tt.~ ill. The full-page illustrations and 
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engraver, processworker, compositor and pressman. 
Colored plates, by various processes, are also shown. 

Thf» TpYt Taking up a copy at random one finds 
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« 


































































V 








































